Search Engine Optimization

One of the biggest challenges that businesses face is acquiring new clients. This can be a difficult task, but it’s arguably more challenging to generate new customers automatically.  The truth is there are many ways for companies to acquire prospects–across multiple channels by utilizing innovative techniques such as pay-per-click ads (PPC), but this can get very expensive.

The other option is to hire new staff members. This may seem like a good idea, but most companies don’t have the extra money for it.

We at SEO Dawgs believe it is best to invest in a quality website. A company’s website should be their strongest sales lead generation channel. Studies have shown that 70% of web users click on listings when they show up as organic, not paid ad placements! Our National SEO agency is devoted to helping local businesses and enterprises increase their clientele base through SEO of their websites and other online strategies like social media marketing and email campaigns.

YOUR ORGANIC RANKINGS ARE IMPORTANT – DON’T WAIT TO IMPROVE THEM!

Websites that rank in the TOP positions of Google are trusted by users and have an edge over their competitors when it comes to converting online visitors. That’s because, all things considered, a user is more likely to convert on your website if they find you organically via Google than if they come from Facebook or another social media type website.

With relevant and quality content, you can generate more clicks with organic SEO. As users read useful content that solves their problems or answers their questions, it builds greater trust among them. This translates into more people trusting your site as they find useful information and answers the longer they search for it.

SEARCH ENGINE OPTIMIZATION AND OUR UNIQUE APPROACH TO IT

You might be wondering how search engines work. Unfortunately, figuring out how they work is only the first step in improving your site’s ranking. You need to know that actually improving a site’s rank requires using various SEO techniques and optimizing the website for searches. Without getting too technical, a solid SEO strategy involves a combination of keyword research, quality backlinks, content marketing, solid on-page optimization, site architecture optimization, and semantic markup.

THE PROCESS BEHIND OUR SEO SERVICE

With competition increasing, you need to find ways to enhance your website’s ranking during a keyword search. You need to understand Google’s ranking factors so that your site will be at the top of a keyword search. Here are some of those ranking factors:

1. Easy Crawling for Google, Bing, and Yahoo – The use of a sitemap is one of the Google ranking factors since it helps to index web pages more thoroughly and quickly, in addition to providing better visibility for users. The crawlers can understand the structure of sites better with this tool and ascertain where each page is located. This can be done using software like Screaming Frog as well as other tools available on the internet today. You can check Google Search Console for the Sitemap to see if it was submitted and how many URLs were indexed or not. You may also be informed of any errors that occurred. If you notice an error, use a variety of XML validator tools to find the problem with your Sitemap.
2. Your Website Must be Responsive – Search engines like Google have made it a priority to ensure that websites provide seamless experiences for users. For this reason, website developers must make sure the site is viewable seamlessly on all devices by visitors. If it does not, the SEO rank of your website will fall. Mobile responsiveness has become a critical Google ranking factor since 2015, and Google plans to move all sites to mobile-first indexing and crawling. In light of this, developers must consider mobile design as well. Furthermore, you can use the Search Console on your site to check if there are any errors that need fixing related specifically to how it renders on mobile devices.
3. Pages Should Load as Quickly as Possible – How long are you willing to wait for a website to load? You may lose your visitors in a matter of a few seconds or they could just move on and never come back. Moreover, the bounce rate will increase- this can be an important SEO ranking factor as well.  With tools such as PageSpeed Insights and GTMetrix, you can test your site’s speed without any technical knowledge required. One of the main things that you can do to optimize your site is to identify any heavy images. Plug-in programs will help make sure the pictures are optimized and at a good size, which can also increase page speed!
4. Use an SSL Certificate – Google’s HTTPS preference update claims to provide a safer internet browsing experience for its users. Google had come up with this update in 2014, and it states that if all other factors remain the same, they would prefer an HTTPS website. It is mainly because of this certificate that installs SSL certificates- which encrypt the communication exchanged on a website with your browser-that makes us safe.
5. Using Schema Markup – A major factor you have to remember is the use of Schema Markup. It helps the search engine to have a better knowledge about specific sections of text and it is ideal when you plan on doing local SEO. You can also use it to inform Google where your business location is located by including Local Business markup, for example. If you use the schema markup intelligently, it can help your web page rank higher in Google. It also works to show visually enhanced search results for your website and helps with semantic searches as well. Finally, if implemented properly, it will enhance the authoritativeness of your site.

On-Page Ranking Factors

There are also specific on-page SEO ranking factors that Google takes into account.

Using Relevant Keywords – Search engine optimization experts will tell you that in order for your content to be seen, it has to be written with the relevant keywords in mind. Keywords are essentially search terms used by users and form the basis of what is on a website’s content. Most marketers also feel this driver of traffic and one of Google’s ranking factors as well. When writing a specific page, always keep best practices in mind when considering how many keywords can go on that particular page.

High-Quality Content is Essential – Google ranks websites on the quality of their content. This has to be fresh, unique, and helpful for its users. It should also be optimized for SEO. But more importantly than this, it must also always ensure that it is valuable to website visitors. Before you publish content on your site, always ensure that it is original and something you have not published before.

Optimizing the Title Tags and Meta Description – If you want to optimize your Google search, you need to make sure that the content in your title tags and meta descriptions conveys what the page contains. It’s your responsibility to optimize what you’re writing in this section so you can get more visitors to your website. You may use keywords here as well. Google can pull the relevant content to form snippets that preview what is on the page relating to your search term. You can also add a keyword for an image’s alt-text and optimize it, so you have better chances at ranking high in their images searches. The URL should be concise, simple, and optimized with keywords if you want it to rank higher in Google – which makes easier URLs for searchers too!

Off-Page Ranking Factors

SEO ranking is also dependent on a few entities outside of your website. These are other high-DA websites, social media, and more that can help get you to rank higher in search listings.

Using Social Bookmarking – The backlinks to your website are a ranking factor, and they need to be from high-domain authority websites.  You should continually make an effort to have new high DA links coming to your website.

A User’s Search Intent – Google is a search engine that doesn’t rank all content with the same query. The ranking also varies according to user intent, for example concerning queries like “how-to” or “best gadgets.” The type of content will determine how it’s ranked too.

WANT TO DISCUSS WHAT IT WOULD TAKE TO GET YOUR BUSINESS IN THE LOCAL 3-PACK & ORGANIC SEARCHES? SET UP A TIME TO SPEAK WITH US BELOW: